Fossil Refresh

D&AD New Blood 2021 Fossil + MSL Submission

Redefine your time with Fossil Refresh

Social media can cause both long and short term stress as well as a distorted perception of time. From three hours on Tik Tok, feeling like ten minutes, to addiction like withdrawals that prolong our sense of the real world. Fossil Refresh aims to encourage young adults to be aware of how much time they spend online. 


As of 2019, 18-24 year olds spent an average of four hours per day online. However due to the circumstances of 2020, we have become more interconnected than ever. Fossil Refresh combines an app with a digital detox challenge to swap ‘doomscolling’ for the things that really matter.

Phoebe Watts

Case studies

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