Fossil Refresh
Redefine your time with Fossil Refresh
(D&AD New Blood 2021 Fossil + MSL Submission)
Social media can cause both long and short term stress as well as a distorted perception of time. From three hours on Tik Tok, feeling like ten minutes, to addiction like withdrawals that prolong our sense of the real world. Fossil Refresh aims to encourage young adults to be aware of how much time they spend online.
As of 2019, 18-24 year olds spent an average of four hours per day online. However due to the circumstances of 2020, we have become more interconnected than ever. Fossil Refresh combines an app with a digital detox challenge to swap ‘doomscolling’ for the things that really matter.
Submission
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Bournemouth Air Media KitPhoebe Watts
Digital Designer
Currently working full time. Available for one-off projects. Email response within 48 hours.
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