Martini Tile

The Brief

The brief was provided by D&AD New Blood 2020 competition.

Create a brand experience that celebrates MARTINI’s campaign idea Let’s Make Time beyond traditional advertising.

Your idea should bring to life the power and importance of spending quality time with friends using MARTINI as the focus. Your idea should bring MARTINI TIME into the physical world and amplify it through social and digital channels. You should also consider how you can make the most of earned media and PR, how can you make this idea a PR moment for MARTINI?

My approach

MARTINI TILE TIME encourages young adults to engage with MARTINI in the physical world by targeting them on Instagram.

An Instagram advert, accompanied by an updated jingle for 2020, appeals to a younger demographic through a sophisticated animation. The advert contains Italian motifs whilst portraying brand values such as ‘Aperitivo’ and sharing.

The aim is to inspire friends to meet for MARTINI TIME. The Instagram content translates to the physical world through eye catching digital posters, bridging the real and virtual worlds and serving as a reminder to MAKE TIME FOR FRIENDS.

Submission