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Take The Biscuit

 Rebranding a bespoke iced biscuit company

Our goal was to build a new visual identity that would reposition the brand as iced biscuit specialists. Formerly known as ‘Eat my cake’, the company transitioned in 2013 from selling cakes to focus on their bespoke biscuit services and selection of pre-made biscuits for their online store. 

When I was approached about the rebrand, the client had a clear vision of the look they wanted to achieve. My role was to execute the new logo and establish brand guidelines to unite their visual identity across digital and print.

This project is live and I am currently building the Squarespace site. We created custom icons based on the business and included the biscuit scallop. The brand typeface is Trade Gothic which also comes in a soft edge, we used this for the Logo type to portray craft and make it feel doughy.   

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